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Campaign
Two hyperrealistic digital portraits of a young woman and an elderly man, each with their necks elongated to an almost surreal length, wrapped perfectly in the brand's signature knit. The absurdity is the hook: no matter how long the neck, the turtleneck still fits like it was made for it. It's a playful, uncanny way to put craftsmanship and comfort front and center, across two generations.
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Production Process
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Fully CGI-built digital humans, modeled and shaded from scratch to hold up at extreme close range — skin texture, pores, individual hair strands, all rendered with photographic realism. The knitwear itself was simulated and textured to preserve the exact fabric pattern and stretch of the real product, even as the anatomy around it was pushed into surreal territory. Studio-style lighting ties it back to classic portrait photography, keeping the concept grounded despite the exaggeration.
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