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Concept
Antibodies, rendered as Y-shaped droplets of pure water, accompany people through the moments that matter: falling like rain around a woman walking with her umbrella, splashing up as an older man runs into ocean waves, spraying from a fountain as a child plays in a splash pad. The protection isn't illustrated with a diagram; it's woven into the water itself, always there, always in motion, letting people simply live their lives.
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Production process
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Each scene combined studio-shot talent captured on a bare stage, matched in pose and lighting to the final environment with fully composited backgrounds: a rainy park path, a sunlit beach, a splash pad. The antibody droplets were built as a dedicated CGI fluid simulation: water shaped and held precisely in the Y-form of an immunoglobulin molecule, simulated for realistic surface tension, splash, and refraction, then integrated into rain, wave spray, and fountain jets across every scene. A standalone hero shot pushed the concept further in isolation — a single antibody-droplet impact captured mid-splash against a dark, cinematic background, pure CGI water craft with nothing else in frame.
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