Citrex.

Citrex.

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Client

Client

Citrex

Citrex

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Concept

The product bottle stands at the center of a swirling vortex of citrus liquid, lime wedges caught mid-spin in the current, with radiant green light bursting outward from behind as if the concentrated power of 100 lemons had been unleashed in a single frozen instant. It's less a product shot, more an explosion of freshness, frozen at its peak.

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Production Process

(02)

Fully CGI-built: the bottle was modeled and rendered to hero quality, precise label typography, cap detail, and realistic plastic/liquid refraction, then wrapped in a dedicated fluid simulation — a green liquid vortex with lime wedge props tumbling through the flow. Volumetric light rays were added behind the bottle to sell the "power burst" energy, with lighting and compositing tuned to keep the label perfectly legible even against the dynamic motion around it.