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Concept
Power at the ready. COLUMVI is a powerful entity conveniently available at a doctor's disposal. To show it, we put objects that instantly signal strength, a monster truck and a rocket, inside a jar. The jar sits on a defined countertop surface and has a pull-top lid, so the power feels easy to reach, like a product you can take straight from the shelf. The truck and rocket never sit idle. They are caught in a moment of kinetic energy, just before they are released. The campaign line, Strength on Standby, carries the same idea.
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Production Process
(02)
We built the project in CGI, starting from the initial truck and rocket references and refining them through client feedback. The monster truck and the rocket were sculpted as 3D models, with the jar and countertop developed as the shared setting. We pushed the textures to be sharper and bolder, and moved to a more vibrant palette with energetic, captivating lighting. The final images were refined in post-production.
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Conclusion
(03)
Power and availability became one image. A truck that can't wait to roar, a jar you can open at any moment, and a clear message for doctors: COLUMVI is strength on standby, ready when they are.
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