COPD.

COPD.

We led the full creative production: Photography, CGI, Post & Animation to bring a fearless visual world to life for this pharma launch campaign.

We led the full creative production: Photography, CGI, Post & Animation to bring a fearless visual world to life for this pharma launch campaign.

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Client

Client

COPD

COPD

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Campaign

Tryngolza is the brand name for Ingolzic, the first FDA approved treatment for Familial Chylomicronemia Syndrome (FCS) a rare, life-threatening condition that causes uncontrolled triglyceride levels. The campaign needed to convey two distinct patient journeys while capturing the emotional weight of finally having a treatment that works.

Our role was to produce a mixed-media campaign combining live-action photography, 3D CGI, and post-production compositing. Two characters: a woman representing a clinically diagnosed patient, and a man representing a genetically positive patient were photographed on seamless in our Barcelona studio. 

Tryngolza is the brand name for Ingolzic, the first FDA approved treatment for Familial Chylomicronemia Syndrome (FCS) a rare, life-threatening condition that causes uncontrolled triglyceride levels. The campaign needed to convey two distinct patient journeys while capturing the emotional weight of finally having a treatment that works.

Our role was to produce a mixed-media campaign combining live-action photography, 3D CGI, and post-production compositing. Two characters: a woman representing a clinically diagnosed patient, and a man representing a genetically positive patient were photographed on seamless in our Barcelona studio. 

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Solution

(02)

The FCS itself was visualized as a creature: a fiery red dragon for inflammation, and a dark, furry beast for necrosis. Both monsters, along with the chylomicron balloons were fully designed and modeled in 3D by our team, then composited with the live photography to create the final campaign imagery.

To extend the campaign into motion, we also produced cinemagraphs and animated sequences, integrating the 3D characters directly into live-action footage for a seamless hybrid result.

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Conclusion

(03)

In addition to the campaign imagery, we produced clean CGI product shots of both Tryngolza SKUs — the 50mg and 80mg auto-injectors — for use across HCP and patient materials.

In addition to the campaign imagery, we produced clean CGI product shots of both Tryngolza SKUs — the 50mg and 80mg auto-injectors — for use across HCP and patient materials.