Get Up, and Go was developed to communicate EXPAREL's role in opioid-sparing, multimodal postsurgical pain management. Grounded in a transformative brand idea, the campaign resonated strongly in focus testing for its believable depiction of recovery. Across eight patient scenarios bariatric, orthopedics, women's health, pediatrics, and general surgery the creative shows patients rising from a hospital setting into meaningful real-life moments.