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The Idea
A woman rests inside a glass dome, sunlit and at ease on a beach chair. Around her, reality presses in: a torn termination letter, a crumbling hotel, a storm tearing at a tent, a moped losing its wheel. Each vignette maps to a product in LVM's travel insurance bundle: trip cancellation, health cover, accident protection, legal protection, without ever spelling it out. The calm inside the dome against the chaos outside it is the whole campaign.
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The Process
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Concept & mood: we anchored the world in LVM's CI green and defined two distinct lighting languages: real sunlight inside the dome, even studio light for the world around it.
Casting the woman: we tested two routes, licensed stock versus a live shoot, choosing whichever gave us the most natural integration with the dome's perspective and light.
Building modularity, every element (dome, woman, background, each surrounding object) was modeled and rendered on its own layer, so the same world could be re-cut for portrait, landscape, and social without losing its identity.
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