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Campaign
Through a combination of photography, CGI simulation, and precise compositing, familiar domestic interiors were transformed into impactful visual moments that communicate change and transformation. The transparent plastic structures were digitally modeled and simulated in 3D, then integrated into the photographed spaces with accurate reflections, material behavior, and interaction with fabric and surfaces.
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Solution
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Every fold, transparency, and physical interaction was carefully refined to create the impression of a real object occupying the environment. The final images combine practical photography with digital effects to deliver a convincing and emotionally engaging visual narrative.
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