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Campaign
Everyday family scenes, a father teaching his son to ride a bike, two figures fishing off a canoe at dusk, rendered entirely out of sparks and light trails, as if drawn in fire against the dusk sky. Nothing is solid; the figures exist only as glowing outlines and drifting embers, turning ordinary moments into something that feels remembered rather than seen.
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Production Process
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Built entirely as CGI light and particle simulation, each figure and object is constructed from animated spark trails, glowing line-work, and drifting ember particles, choreographed to follow the exact gesture and motion of the scene (a hand reaching out, a fishing line arcing over water, a bike in motion). Composited against real dusk/twilight photographic backdrops — a lakeside forest, a quiet suburban street — with bokeh and depth of field to sell scale and atmosphere, and reflections added on water where needed.
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