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Campaign
A hare in full sprint, wearing vintage racing goggles like a pilot at speed — a direct, playful nod to the car's name and its reputation for being quick, agile, and fun to drive. The motion blur behind it reads exactly like a driving shot, so the metaphor lands instantly without needing the car in frame at all.
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Production Process
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CGI creature work built to hold up in extreme close-up: individually groomed fur, realistic muscle flex through the sprinting pose, and a hand-detailed leather racing mask with aged metal rivets and glass lenses, all lit and rendered to match real photographic texture. The streaked, motion-blurred background was built to sell speed the way a long-exposure car shot would.
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