La Primitiva.

La Primitiva.

A surreal, playful La Primitiva campaign combining studio photography, CGI, and post-production to create multiple versions of the same character in motion.

A surreal, playful La Primitiva campaign combining studio photography, CGI, and post-production to create multiple versions of the same character in motion.

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Client

Client

La Primitiva

La Primitiva

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Production Process

The imagery was developed through a combination of photographic capture, precise compositing, CGI elements, and detailed retouching, allowing multiple poses, perspectives, and props to come together seamlessly within the same frame. Careful attention to lighting, shadows, perspective, and colour ensured that every element remained cohesive and believable while maintaining the campaign's distinctive, theatrical aesthetic.

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Result

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From the individual character portrait to the more complex multi-character compositions, post-production and CGI were central to building the final visual language, adding depth, scale, and a strong sense of visual storytelling.

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