McDonald's.

McDonald's.

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Client

Client

McDonald's

McDonald's

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Overview

A high-impact commercial key visual celebrating the freshness of McCafé's 100% Arabica coffee. Our studio handled CGI generation, particle dynamics, and post-production retouching to visualize the seamless transformation from roasted coffee bean to freshly ground brew.

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Production Process

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The production combined CGI, 3D modeling, dynamic particle simulation, and high-end post-production to create a realistic coffee transformation. High-resolution coffee beans were modeled and textured with detailed surfaces, alongside macro rendering and packaging integration. Complex particle simulations were used to create the fluid swirl of dissolving coffee grounds, seamlessly transforming into the cup packaging. The final image was enhanced through color grading, warm atmospheric backlighting, steam integration, and detailed retouching to achieve a premium and appetizing commercial finish.

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