Shingrix.

Shingrix.

Full creative production: Photography, CGI and post for a Shingrix campaign that turns the moment of blowing out a candle into the moment the virus wakes up.

Full creative production: Photography, CGI and post for a Shingrix campaign that turns the moment of blowing out a candle into the moment the virus wakes up.

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Client

Client

Shingrix

Shingrix

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Campaign

The shingles virus can remain dormant in the body for decades, often reactivating after the age of 50. This campaign for GSK’s Shingrix vaccine draws on a universally familiar moment : blowing out candles on a 50th birthday  to visualize that reactivation. A serpent of smoke rises from the flame: subtle, quiet, and unmistakable.

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Execution

(02)

Two protagonists were photographed in our Barcelona studio on fully built domestic sets, designed to feel like real birthday celebrations. The serpent was entirely developed in 3D as volumetric smoke, soft enough to read as vapor, yet defined enough to suggest a living form.

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Title

(03)

The 3D work was developed ahead of the shoot, allowing talent to react to a creature that did not yet exist in camera but had already been defined and approved. Post-production focused on compositing the serpent into each scene, with careful control of lighting, color, and density to position it between the real and the imagined.

The 3D work was developed ahead of the shoot, allowing talent to react to a creature that did not yet exist in camera but had already been defined and approved. Post-production focused on compositing the serpent into each scene, with careful control of lighting, color, and density to position it between the real and the imagined.

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