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Production Process
Work covered creative production, photography, CGI integration, compositing, retouching, and final colour grading, carefully balancing realistic textures, lighting, and reflections to create a seamless visual world. From the environments and characters to the more complex physical elements, CGI and post-production were used to build, manipulate, and refine each image while maintaining a natural photographic feel.
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Result
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The final imagery combines precision and visual humour, turning the car interior into a dynamic storytelling space while keeping the ŠKODA product at the centre of every composition.
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