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Campaign
TMALL is a key visual campaign, built around a protagonist entering a surreal gateway shaped like a monumental cat head. From this threshold, the viewer is transported into five distinct fantasy worlds, each representing a product category. Each world functions as an independent ecosystem where product and environment merge into a cinematic universe.
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Solution
(02)
Beauty becomes a luminous botanical jungle of cosmetic flora, digital life unfolds as a hyper-technological oceanic world, and food becomes a volcanic landscape of heat and spice.
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Conclusion
(03)
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