Tmall.

Tmall.

A fully crafted visual universe: CGI, photography and post production. Built to turn three product categories into three cinematic worlds.

A fully crafted visual universe: CGI, photography and post production. Built to turn three product categories into three cinematic worlds.

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Client

Client

Tmall

Tmall

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Campaign

TMALL is a key visual campaign, built around a protagonist entering a surreal gateway shaped like a monumental cat head. From this threshold, the viewer is transported into five distinct fantasy worlds, each representing a product category. Each world functions as an independent ecosystem where product and environment merge into a cinematic universe.

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Solution

(02)

Beauty becomes a luminous botanical jungle of cosmetic flora, digital life unfolds as a hyper-technological oceanic world, and food becomes a volcanic landscape of heat and spice.

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Conclusion

(03)

Beyond the campaign key visuals, we extended the fantasy-world system into a full suite of category assets, hero images, banners, and product-integration shots for Beauty, Digital Life, Food, and the remaining worlds, ensuring each environment could scale across TMALL's storefronts, event pages, and social touchpoints while preserving the same cinematic language established at the gateway.

Beyond the campaign key visuals, we extended the fantasy-world system into a full suite of category assets, hero images, banners, and product-integration shots for Beauty, Digital Life, Food, and the remaining worlds, ensuring each environment could scale across TMALL's storefronts, event pages, and social touchpoints while preserving the same cinematic language established at the gateway.

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